A leadership system that you can use
every day for a lifetime.

Are You Doing The Single Worst Thing That Torpedoes Promising Careers?

Dear Leader:

        If you’re working harder at your job and enjoying it less ...

        ... could be, you’re doing the single worst thing that is causing you extra work and added frustration ... and also sabotaging your career. 

        I’m Brent Filson.  I am the author of 23 books.  For the past 20 years, I’ve been working closely with thousands of leaders worldwide -- everyone from first line supervisors to CEOs -- imparting my result-nailing, leadership methodologies.

        Leaders in some of these companies are using my processes Abbott, Ameritech, Anheuser-Busch, AT&T, BancOne, BASF, Bell Atlantic, BellSouth, Betz Laboratories, Bristol-Meyers Squibb, Campbell Sales, CNA, DuPont, Eaton Corporation, First Energy, Ford, General Electric, General Motors, GTE, Hershey Foods, Houghton Mifflin, IBM, Merck, Miller Brewing Company, NASA, PaineWebber, Polaroid, Price Waterhouse, Roadway Express, Sears Roebuck, Spalding International, Southern Company, Unilever, UPS, Union Carbide, United Dominion Industries, U.S. Steel, The United Nations, Warner-Lambert.  And a lot more!

        I’ve recently held more than 100 radio interviews around the world and have been mentioned in scores of magazines and newspapers, describing my leadership methodologies.

        All my experience boils down to this: I have found that the vast majority of leaders are repeatedly doing one thing that screws up their jobs and careers.

        They do it many times daily.  They do it day in and day out.  They do it month in and month out.  They do it year in and year out.  Over and over and over.

        And here’s the kicker: They don’t even know they’re doing it!
                
        What a shame!  What a tragedy!

        Here’s what they’re doing:

        They’re giving presentations and speeches, not Leadership Talks!

The Million Dollar Question.

        You’re probably asking, “What’s a Leadership Talk?”

        Great question!  In fact, it’s a career-transforming question!

        Just asking, “What’s a Leadership Talk?”, you’ve positioned yourself to operate on a much higher level of effectiveness, now and throughout your career.

        Because 99% of leaders have never even asked that question -- and never will!  They simply don’t know what a Leadership Talk is.  They don’t know it’s the greatest Leadership Tool, period.  They don’t know it’s the best method for motivating people to take action that achieves great results.  They don’t know it can mark the difference between an average job performance and great job performance.  They don’t know it can be their number one career booster.

        Not knowing what the Leadership Talk is ... and so, not using it, they’re torpedoing their careers.

        It’s like you have an eight cylinder car that’s only hitting on six cylinders.  You stomp the pedal.  It crawls along.  You get angry.  You get frustrated.  You know you should be going faster, but you don’t know what’s wrong.  You don’t know there’s a fuel ingredient to unleash those frozen cylinders.

        That’s the way with so many leaders.  You go your whole career under-powered, under-performing, under-achieving -- clueless.

        The Leadership Talk is that special ingredient to get you hitting on ALL cylinders.

        I’m not blaming anybody!  After all, twenty years ago, I too hadn’t heard of the Leadership Talk.  It’s taken me all these years of working with leaders of all ranks in all functions and all business sectors to get it. 

        Look, I don’t care if you lead two people, twenty, two hundred, two thousand or more, or even if you are not in a leadership position, the Leadership Talk will give you a terrific advantage over those who haven’t heard of it.

        Let’s get real: This is a dog-eat-dog world.  People want your job.  People want your clients and customers.  People want the job you’re aspiring to. If you can’t get better results than those people, you’re jeopardizing your job, your career, and your ability to bring the good things of life to you and your loved ones.

                Leadership Success At The Self-Service Pump

        Think this over:  Leadership is not position.  Leadership is performance.  Any time you’re trying to convince somebody to take action, you’re a leader, and you should be giving a Leadership Talk.

        Let’s say you’re trying to convince your boss to give you a raise.  At that moment, you’re the leader, and you should be giving a Leadership Talk.

        Let’s say you’re trying to convince your teenager to clean up his/her room.  At that moment, you’re a leader, and you should be giving a Leadership Talk.

        So, what is a Leadership Talk?  First, it’s not simply a way of talking but a fundamentally new way of leading.

        Furthermore, it’s not just a new way of leading but also a way of living.  For if you don’t make your leadership your life, you diminish both your leadership and your life. 

        To understand what the Leadership Talk really is, you must understand the difference between presentations, speeches and Leadership Talks.

        Presentations/speeches communicate information.

        Leadership Talks, on the other hand, not only communicate information, they do more: They help you establish a deep, human emotional connection with people.

        Why is this connection necessary in leadership?

        The answer goes right to the heart of your leadership success.

        Let’s get down to the basics of leadership.  What’s the most important thing that leaders do?  Get results, of course!  There are two ways leaders get results: You can order people to go from point A to point B.  Or you can have people WANT TO GO from A to B. 

        If you are an order leader ... if you want to stay an order leader ....  Go do something else.  The Leadership Talk is not for you. 

        Today, the order is the lowest form of leadership.  Leadership is motivational or it’s stumbling in the dark.  Leaders who instill “WANT TO” in others are far more effective and successful than leaders who don’t.
        Here’s one of the real secrets of leadership: You instill WANT TO in others not by simply relating to them as if they are informational drop-boxes.  You instill WANT TO in them through deep, human, emotional interactions. 

Most Leaders Are Clueless About This!

        RELATIONSHIPS!  RELATIONSHIPS!  RELATIONSHIPS!  Great leadership is all about RELATIONSHIPS! 

        This is where the Leadership Talk comes in.  The Leadership Talk promotes great relationships -- relationships that are MOTIVATIONAL and RESULTS FOCUSED. 

        Here’s another secret of the Leadership Talk.  It’s not a new phenomenon.  Sure it took me more than two decades to figure it out and to develop processes to help you make it happen big time ... but get this: The Leadership Talk has been around since the dawn of history.

        In all nations, in all cultures, with all big challenges, whenever people needed to do a great thing, one thing had to take place, a leader had to gather people together and speak from the heart.  In other words, a leader had to give a Leadership Talk!

        In our modern era, for instance, when Winston Churchill said on the radio to a fearful British audience right after Dunkirk, “We will fight on the beaches ...” he was giving a Leadership Talk.

        When John Kennedy said in his inaugural speech to a nation hungry for presidential leadership, “Ask not what your country can do for you but what you can do for your country ... “ he was giving a Leadership Talk.

        When Ronald Reagan in the depths of the Cold War traveled to Berlin and in front of that concrete barrier said, “Mr. Gorbachev, tear down this wall! ...”  he was giving a Leadership Talk.

        You can come up a lot of examples of Leadership Talks.  Whenever you’ve known somebody to inspire people to take ardent action, you’ve probably witnessed a Leadership Talk.

        Don’t get me wrong: I’m not just talking about great leaders of history.

         Sure, you can give a Leadership Talk from a podium.  But you can also give a Leadership Talk across a desk or beside a water cooler or at lunch or dinner or in countless informal and formal venues. 

        One of the best Leadership Talks I know of was giving by a plant foreman to one of his team members while they sat on the back of a truck at a company picnic sipping beers!  

        The Leadership Talk is meant to be a key factor in your every day life.  Look at it this way: Leaders speak 15 to 20 times a day, everything from formal speeches to informal chats.  When those interactions are Leadership Talks, not just speeches or presentations, the effectiveness of your interactions makes a quantum leap!

Here's Your Solution to Delivering Leadership Talks

Over the last 20 years, I've painstakingly assembled all my notes, interviews, seminar materials, books, workbooks, audios, and videos into a system .

The system is called:

 "The Leadership Talk: Motivating People To Get
More Results Faster, Continually."

This comprehensive, interlocking system has just one end in mind: To help you prepare and deliver Leadership Talks many times daily, day in and day out throughout your entire career. 

Here’s just a small sample of what you'll find in the system:

* The three ABSOLUTELY INDISPENSABLE QUESTIONS you must ask (and answer) before you can give a Leadership Talk.  If you say “no” to any of these questions, you can’t give a Talk!  Think of how many leaders go through their whole careers not knowing what these vital questions are.

* How to use the all-important Leadership Talk flow chart so the Talk can be a seamless part of your daily activities.

* How to give “Listening Leadership Talks” so that the people you want to motivate become ardently committed to your cause.

* How to slow down, work less at leadership and have Leadership Talks work for you!  I’ll give you a single idea that will completely transform your notion of the really important actions leaders must take.

* How to achieve a “critical confluence” -- uniting your needs with the needs of the people you lead to get more results than you have ever achieved and work less doing it!

* How to develop a “leadership contract.”  This is not a legal contract. It's an informal oral or written agreement that drives results in amazing ways.  In fact, the "leadership contract" may be the most effective motivational tool you will ever use.

* Concrete, proven motivational processes I’ve developed over the years that will turbo charge your leadership.  Just one alone can change your career big time.  It’s a foolproof method of transferring your motivation to others, a method that most leaders haven't even considered ... though they see it taking place all around them throughout their careers! Use this method only once or twice a day for a month, and your leadership effectiveness will be visibly enhanced. 

* How to create an environment in which people make the clear choice to be motivated for your results.  I’ll show you one of the most powerful motivational triggers of all, and few leaders are aware of it! 

* The important emotional connections that are absolute needed if you want to motivate others.   I show the vital 6 elements that are a part of all motivational communications.

* Right actions and wrong actions.

* How to avoid wrong actions.  How to get right actions.  How to keep getting right actions  consistently.  How to turn those actions into catalysts for results.  Putting together an “action flow chart” is one of the best tools you can use in analyzing and achieving increases in results.

* How to give a great Call-to-action.  If you can’t get your Call-to-action right, you can’t get action right.  You’ll read a key mistake practically all leaders make in developing a Call-to-action and how you can remedy that mistake.

* A five-step action process that will help you get more results than you’ve ever gotten before.

* A three-phase process for connection action to increases in results.

* Proven action triggers.  Here’s one trigger you can use many times each day that will help you immediately get better results.

* How to get the right results in the right ways at the right time for the right purposes.  This is huge!  Leaders do nothing more important than get results.  If you can’t get results you won’t be a leader for long.  But most leaders are getting the wrong results or the right results in the wrong ways. 

        In a national survey of CEOs and top executives taken by executive coach, Robin Ryan, “lack of results” led the list of what factors sabotaged most careers.  Every single executive in the survey said that not producing measurable results on the job is the sure-fire way of ending your career advancement.
        
* A quick test that will immediately raise the effectiveness of your leadership and show you the way to getting more results consistently. (It's surprisingly simple and yet few leaders apply it!)

* The most important actions you can take as a leader and how to take them daily. (Most leaders have not been taking these actions; and when they find out what they are, they usually kick themselves for not taking them sooner!) Your job will become much simpler and more focused, allowing you to spend time on what counts.

* How to leverage motivation for results.  I’ll show you a process you can use daily to make that leverage happen.

* How to get faster results.  Speed is a results multiplier. Great leaders not only aim to get more results but to get them faster. Faster is more!  Yet many leaders misconstrue speed. They think that to get results faster, they must speed things up. But when you read my book, you will see that speeding things up is often the WORST way to go faster.

* How to first SLOW DOWN TO GET INCREASES IN RESULTS.  Slow down so you can go faster later.  You’ll get the right ways to slow down and strategies to employ when you slow down so that you can develop the best possible speed-processes. I’ll show you a unique framework for getting speed that was inspired by Albert Einstein’s 30 year quest for a unified field theory of the universe.

• How to use tools that have the people you lead become the ardent cause leaders of speed. You'll find that you won't have to simply order speed to take place but instead will have things done faster through the natural processes flowing from my new leadership paradigm.  This is shown by the example of how one executive achieved speed in her organization in a surprisingly simple and effective way.

• How to saturate your organization with a "cascading of cause leaders." When you develop a "cascading," you won't have to be constantly pushing ... and pushing ... and pushing for results but can direct a surging tide of employee enthusiasm. One of the best ways of learning about cascading is to read how and why it did not take place in one particular organization and the penalties paid in not having it happen.

* How to get more results faster on a continual basis. "Continually" may be one of the most important concepts in your business.  In fact, being able to live the word "continually"when it comes to getting more results may mark the defining difference between leaders. I’ll show how to make "continually" happen!

You’ll Learn Much More Too!
But Important As What You Learn
 ... Is The Way You Learn!

        Let’s get this straight: I’m not a college professor.  In fact, I first learned about leadership as a Marine Corps rifle platoon commander – an infantry grunt!  As a civilian, during the past 20 plus years, I didn’t discover the Leadership Talk processes in an ivory tower.  I’ve been working with thousands of leaders worldwide in the front lines of the global marketplace.  I’ve been a grunt in the global marketplace!

        My clients are running hard!  They’ve no time to waste.  They want to get down to brass tacks immediately.  They want what works.  Anything else -- forget it!  If what I teach doesn’t absolutely get them results in their real-world activities, they’d throw me out on my ear! 

        Well, I haven’t been thrown out -- yet!  I’ve made it my obligation to have them receive far more value than what they paid for. 

        And it’s the same with you.  I aim to give you outrageous value.  Which means that with the Leadership Talk, you should get outrageous results!

        Here's what other leaders have to say:

Brent Filson is one of the most talented communicators in the world. If you want to learn to motivate two, two hundred, or two thousand people, his lectures and seminars are a must!” – Joseph Mancuso, CEO, Center for Entrepreneurial Management.

Brent Filson’s leadership methods recast the way you think about things; in a deep, powerful, and gentle way, they change the way you do your job.” -- Laura Arling, General Director of New Business, John Hancock

"I've been using Brent Filson's methodologies for more than seven years. And they get results! They not only get results on a tactical level but a strategic level too."
— Richard Brown, President & Global General Manager, Fortune 100 Company.

"The term ‘leadership' means different things to different people. Brent's approach to Action Leadership is very specific and can be a powerful tool to obtain specific results. I have applied his tools and techniques in multiple companies and on multiple continents and found universal results. In my latest assignment I applied his principles to help improve operating margin by over 30 margin points."
— Paul Conroy, Business General Manager - Honeywell Europe

"In a 360-degree process that I went through three years ago my peers recommended that I get out in front of audiences more often. They suggested to me that I had good ideas but I needed to share them. I worked through Brent's methodology and it changed my approach completely. What he teaches is simple yet profound in its implications. We need to motivate people to choose to be our cause leaders, not have people simply do things. Instead of telling people what you know and want them to do, we need to understand their motivation, tap their emotion, and enlist them as cause leaders to share a dream. I keep Brent's card in my wallet to remind me of the steps in the process. Every Leadership Talk that I give follows this process. I recently used this process to enlist the support in a campaign for corporate giving. As a result we increased the employee participation and realized an increase in the giving rate per employee by 10%. His approach had a positive impact on the results."
—David Goodnight, Vice President, Asia/Pacific & Latin America, Lexmark International

"In my work with many cultures in many countries all over the world during the past two decades, I have encountered myriads of leaders and leadership programs — but Brent's methodologies are really special. He not only focuses on having leaders consistently get actual results (not just talk about getting results); but his methodologies have people become engaged in profoundly human ways. Furthermore, he makes leadership and getting results a true joy!"
-- Dr. Jeanne-Marie Col, Dept of Economic & Social Affairs, the United Nations.

"Brent Filson doesn't just teach you how to lead. He inspires you to do it!" —Duncan Maxwell Anderson, Senior Editor, Success Magazine.

"Brent Filson's 'Three Trigger Motivational Process' makes the Leadership Talk all the more concrete. I keep and refer to the wallet card frequently to keep me on course. His two-day intensive is a winner!"
—Mark Goldman, Office of Career Development and Employee Work Life, NASA Goddard Space Flight Center

"Brent Filson's leadership methodologies continue to be foremost in helping me get far more results at our power generating organization-- and get those results in the best possible ways, by establishing an environment by which people at all levels are continually motivated to do their best."
—Ashton Harrilal, Supervisor, Powergen, Trinidad, West Indies.

"You've done a great job working with our executives during our sales, marketing, technology and manufacturing meetings, Brent. In getting to the heart of the objectives and needs of every one of our divisions, you've helped our executives become much better communicators and leaders and helped the businesses get more results."
—Helen Casey, General Electric Meeting Planner

"Brent Filson's expertise in communication, writing, speaking and coaching has been of tremendous benefit to me during our sales meetings."
— Ray Shepard, former CEO of Houghton Mifflin School Division.

"Your books are excellent! You offer all sorts of intriguing ideas which I have not seen in any other books on the subject. Bravo!"
— Richard Jacobs, Vice President of Executive Communications, The Prudential Insurance Company of America

"One of the key components of Brent's methodologies is their tremendous value in driving monumental change through the leadership of others in the matrix supporting your cause. The actions of developing cause leaders has allowed ordinary teams in my organization to achieve extraordinary results."
—Robert Cancalosi, Global General Manager, General Electric Medical

"Brent Filson knows how to help others get results! His programs are proven in a variety of settings including industry, government, non-profit and the military proving that the way he practices and coaches leadership can work for any organization willing to invest the time and energy necessary to influence their people to produce at their highest productivity levels."
—Joe Javorski, Director, Worldwide Staffing, Analog Devices

                Understand you don’t have the time to go through a lot of theory and academic falderal.  You need to learn the Leadership Talk quickly and put it to work immediately.  You need to start getting results now -- or sooner!

                You came to the right place!  That’s how I teach the system.  I have you jump into the deep end, whether you can swim or not, and teach you as you go!  I have you start putting the processes into action in a real situation you face.

                You’ll work at your own pace, of course.  But if you want, in a few short days, you’ll be putting together and delivering radical Leadership Talks. 

                And take it from me, any rudimentary Leadership Talk is far better than a great presentation or speech!  You’ll be seeing your job and your abilities in totally new ways.  You’ll be reaching out and forming new, powerful, productive, result-generating relationships.  People will see a huge difference in the way you lead.   

                Plus, I’ll have you get results.  You’ve heard of “action learning” in which you learn by putting concepts into action.  I go beyond that.  I impart “results learning” in which you learn by taking action that gets results.

                This is a point so many leaders miss.  In regard to leadership, true learning can only take place in the realm of results.  Because you do nothing more important as a leader than get results, any learning outside that is useless.

                And I’ll show you ways to validate results.  Plus, I’ll have you use those results as springboards to get even more results.

                And all the while, you’ll be learning more and more about the Leadership Talk.

                So, even as you get better, you’ll keep learning.  The Leadership Talk is a life long learning endeavor.  No matter how good, you can always get better.  And my system will help you get better and better throughout your career!

The System’s Materials Include:

1) My book, The Leadership Talk: The Greatest Leadership Tool
        There is no other leadership book like this. The product of my work with thousands of leaders of all ranks and functions worldwide for more than 20 years.  The Leadership Talk: The Greatest Leadership Tool represents a paradigm shift in the field of motivational leadership. The book shows not only what is important for leaders in motivating people to get results, but precisely how to motivate people and keep them motivated, day in and day out, and powerful, practical steps for linking that motivation to continual increases in results.

*       Proven action triggers: The Leadership Talk was researched in the trenches of the marketplace for leaders who must motivate people to get results.

*       More results, faster, continually: Learn about the three indispensable questions to ask when facing every leadership challenge.

*·      A vital career booster: One basic change in your thinking to help you motivate people to be your cause leaders.
*       Motivational processes: The book provides defining ways for transferring your motivation to the people you lead and having those people feel as strongly as you do about the challenges you face.

*·      Unique methods for establishing strong relationships which can enrich your leadership and your life for years to come.

“Brent Filson’s leadership methods recast the way you think about things; in a deep, powerful, gentle way, they change the way you do your job.”  –Laura Arling, General Director of New Business, John Hancock.

2) My book, 101 Ways To Give Great Leadership Talks
                This is a great way to expand and deeper your knowledge and application of the Leadership Talk throughout your entire career.  The book offers great tips on giving Leadership Talks under all circumstances and in all environments.  This book is meant to be read and applied after you have read and applied The Leadership Talk: The Greatest Leadership Tool.  It can be put in your pocket for easy portability and handy reference.

3) The LeadershipTalk Guidebooks: QuickStart and LongHaul
                Clearly, you’ll need a guide to help you learn and apply the Leadership Talk processes.  This is the next best thing to having me right by your side all day personally instructing you.  The Guidebook is especially designed for you who are learning the Leadership Talk processes through self-instruction.  It offers a Quick Start that helps you begin giving Leadership Talks almost immediately. 

And it also provides a Long Haul guidebook that is a comprehensive approach that will help you in the coming months and years.  You’ll find that you’ll never stop learning about the Leadership Talk even if you’ve been applying diligently it for many years!

4) The 35-day Increased Results Guidebook
Remember what I said about learning and results.  If you are a leader and you are not getting results (or even if you’re failing to get results) you’re really not learning.  In this guidebook, you’ll be taken through an 11 step process to transform your Leadership Talks into great results.  You can’t go wrong!    

5) The Leadership Talk wallet card
                This may not seem like much, but let me tell you, it’s everything !  You don’t want to carry my book around with you every day for the rest of your career.  But you sure can carry the wallet card!  Most of the Leadership Talk processes are packed onto this card for easy retrieval and use.  Several months ago, I was passing through an airport and came upon a General Electric executive who took my system several years ago.  He pulled out his wallet card!  He said, “Brent, I use this every day!  It’s great!”

“I refer to Brent Filson’s leadership wallet card to keep me on course.” 

–Mark Goldman, Office of Career Development, NASA Goddard Space Flight Center.

Okay, So What’s The Cost For This Incredible Resource?

                What’s a great Leadership Talk worth to you?  Look at it this way: the difference between successful and unsuccessful people in the world is simple: Successful people can motivate others to do what they want.  What would it be worth to you to have the greatest leadership motivational tool of all?

                Motivate your boss, your employees, your colleagues, clients, customers, boards of directors, committees you head or serve ... etc..

                I realize that this system could easily sell for thousands of dollars.  I charge $5,000 dollars a day to teach the LeadershipTalk in corporations.  And companies gladly pay it, because I guarantee them hard, measured increases in results -- results far beyond what they are getting, results they can’t get without the Leadership Talk.  That’s how powerful the Leadership Talk is! 

                So at the bare bones, you are getting several thousand dollars worth of value learning about the Leadership Talk.

                But I’m not going to charge you anywhere near that amount or even my minimum project price. 


In fact, your total investment for the Leadership Talk system is just $299.

That’s right, just $299 To Bring The Leadership Talk
Into Your Daily Activities!

(Secure Order Form)

 So What’s The Catch? 
Why Am I Practically Giving This System Away?

                The answer is simple: my worldwide crusade!

                I told you at the beginning of this letter that I work with a lot of top corporations.  My company, The Filson Leadership Group, Inc., is continuing to do that.  
        
                But I’ve decided I don’t want the Leadership Talk to be available just to major corporations alone. 

                Employees of top companies have gotten the tremendous benefits from the Leadership Talk.  I want small business people and individuals to do the same.

                That’s why I’m making this great offer to you.  I’m bringing the Leadership Talk to the world, and you can be part of this exciting crusade. 

And I want to make this absolutely irresistible so you'll join me on my crusade!

                When you order, you’ll get these FREE BONUSES worth more than four times the cost of the system.

                The bonuses are the books and guidebooks I’ve published over the years detailing with leadership communication. 

Bonus # 1

My book, Executive Speeches:51 CEOs Tell You How To Do Yours
Price: $49.50.
                This book came out more than 10 years ago, but it is still used by thousands of leaders worldwide. It’s a great foundation book that prepares you to learn the Leadership Talk.  I interviewed 51 CEOs of successful companies across the U.S. for techniques on what worked for them in preparing and delivering speeches -- not only formal speeches to large audiences but those informal talks to small groups of people when good communication is essential.  But I didn’t stop there.  I also packed the book with lessons learned from interviewing scores of other U.S. executives as well as a number of the best speech writers and communication specialists.  In addition, I detailed techniques I’ve personally used over the years as founder and president of my leadership consultancy.  Don’t confuse this with your average book on public speaking.  This book is packed with proven techniques employed by some of the most successful executive communicators in the U.S. 

                “It wouldn’t hurt if more corporate executives read this book before they stand up in front of an audience.  Here is sound and sophisticated advice on the art of public persuasion, culled from the front-line experience of real-life CEOs.  Brent Filson has put together a treasure trove of anecdotes and quotes that you can borrow and use .... “ Thomas H. Kean, Former Governor of New Jersey

Bonus # 2

The Executive Speeches Supplement: the CEO Public Speaking System
Price: $250.00.
                This is a great supplement to the book, Executive Speeches: 51 CEOs Tell You How To Do Yours.  Whenever you have a speech to give, break out this template, fill in the blanks and you have a quick and easy way to develop and deliver that speech.  Don’t get me wrong: just because I say the Leadership Talk is a far more powerful communication tool than the speech doesn’t mean you should never give speeches.  For one thing, one of the best foundations you can build for the Leadership Talk is through a solid grounding in the speech.  And for another thing, there are many aspects of the speech that you can use in your Leadership Talk. So by all means, learn the speech, especially the way it’s taught in the book and supplement.  What better teachers can you have than those CEOs!

                “Not for executives only!  Whatever cause, policy or product you promote, this book can help you succeed.  Thoughtful.  Insightful.  Practical.  Readable.”  -- Dr. Kathryn Clarenbach, co-founder of NOW, the National Organization for Women.

Bonus # 3

My book, Authority Is A Poor Excuse For Leadership: 325 Maxims On Leadership. Price: $24.50
                Maxims have an illustrious history in the annals of leadership.  Applying the less-is-more principle of expression, maxims use our intuitive knowledge to trigger action, guide behavior, and promote values.  Maxims can be especially important in these times of sharpened competitiveness when traditional order-giving models of leadership are being replaced with a new kind of leadership that is more effective in highly competitive, fast-changing circumstances.  Let these maxims help take you to new levels of leadership effectiveness!

Bonus # 4

My book, Defining Moment: Motivating People To Take Action
Price: $39.50.
                Leadership success results from people taking action.  Leaders do nothing more important than motivate people to take action to achieve results.  Plain speech triggers action.  These propositions are the pillars of Defining Moment.  The book offers a practical guide to preparing and delivering talks that motivate people to take action for results.  But that’s not all.  Because leaders must speak effectively to lead effectively, the book also provides a blueprint for a new kind of leadership.  It’s called “action leader”, based not on giving orders but on motivating people to take action.  In this book, you’ll learn the secrets of motivation and action.  It’s a great helpmate to the Leadership Talk.

“Brent Filson has staged a leadership coup.  He’s written a guide to grabbing attention and inspiring action that’s a riveting read from start to finish.  Defining Moment is enlivened by history, steered by practical strategy, and inspired by a clear vision of the leader’s calling.”  –Duncan Maxwell Anderson, Senior Editor, SUCCESS magazine.

Bonus #5

My book, Results!Results!Results!  Getting More Faster.
Price: $42.50.
                This is the fourth book in my “action leadership” series begun more than a decade ago.  The book describes my “results process” -- an 8 step systematic method for achieving one of my fundamental concepts, “more results, faster results, and ‘more, faster’ on a continual basis”.  The “results process” begins with the SAMMER Test.  It’s an incredibly effective tool that helps you define the right results and continues through a “cascading of cause leaders”, which helps you step up the results to increasingly higher levels.  With this book, you can systematically increase the effectiveness of your leadership and the leadership of the people you work with.

The System That Careers Are Made Of

                        Clearly, these are absolutely astounding bonuses.  Think of it: these books and guidebooks reflect the tremendous amount of work I’ve done in leadership since the late 1980s.  In terms of dollars and cents, they’re worth more than the cost of the system. 

                But that’s a pittance compared to the value you’ll be getting in your job and career.  In those terms, the bonuses will be worth many thousands of dollars, even scores of thousands of dollars -- even much more!  I daresay, you may come to find the bonuses are priceless! 

                When I tell you this, I can’t help thinking of a leader who’s used my processes to help boost his career in amazing ways.  When he first learned of my system in the late 1990s, he wasn’t even a leader, just the member of a team.  Seven years later, he’s running a billion and a half dollar business; and he attributes much of his success to my processes.  Think of the value he’s received: It’s mind-boggling! 

                I’m not saying you’ll be running a multi-billion dollar business in a few years when you use my Leadership Talk processes.  What I am saying is that those processes are going to make a significant difference in your job and career -- a difference that could translate to a tremendous value for you.  That’ll be a value far beyond what you are doing now.  A value you can’t get without the Leadership Talk!

All of these bonuses are yours FREE

                Re-cap: Here’s what you get:
        
For just $299, you receive: my system, The Leadership Talk: Motivating People To Get More Results Faster, Continually and bonuses worth more than the cost of the system ... bonuses that could turn out to be priceless in terms of the value they give to your job and career.   

Here’s How To Order Right Now!

        Click here for an instant download of this material.  Once your credit card is approved, you will be taken to a special download page where you will download everything along with your FREE bonuses.  

Sincerely,

Brent Filson
Founder & President
The Filson Leadership Group, Inc.
413-458-4403
 brent@actionleadership.com
 www.actionleadership.com


P.S. If you continue the same way, you’re going to get the same results.  What I’m offering is the easiest, most risk-free way to try the Leadership Talk system so you stop continually making the single mistake that torpedoes so many promising careers.  Other people’s leadership nightmares will be your career booster!

P.P.S. This internet introductory price of $299 is during our market test.  After the test is over, the price will go up, and you’ll miss out on the chance to grab my Leadership Talk system for the lowest price it will ever be offered. 

P.P.P.S. No-Refunds Policy: Please Read Before Purchasing
Brent Filson's methodologies were not developed in an ivory tower or classroom settings but in the trenches of global marketplaces.  For 22 years, they have been working amazingly well for many leaders of all levels and functions.  (See Testimonials.)  They are not meant for people who want to purchase them just to see what they look like or simply as a tryout.  Instead, the methodologies are meant for leaders who take their careers seriously, understand the supremely critical value of leadership in their careers, and are willing to diligently use them in a variety of environments over long periods of time.  Purchasing his products means that you are making a career-commitment to using them.  The Filson Leadership Group, Inc. does not accept returns (unless due to a physical defect) and will not give refunds.

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If you would like to know more about Brent's other leadership systems: www.actionleadership.com.

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